Music Video Introduction

     In AICE Mediastudies we have started a new project. I am going to be working in a group with my classmates, Timothy, Carter, and Kyle. Before we start this project we created our own commercial, my group chose Gatorade. The process of creating that commercial helped us advance our film making ability. We will be more efficient in planning, filming, and editing after our past experience. I am confident about this groups ability to make a good, compelling video, even though Sean from the last project decided to work with a different group. We will start story boarding soon. I'm very excited to begin.
      We will record a music video to popular song from SpongeBob SquarePants, Gary Come Home. It is a slow, heart wrenching, ballad about SpongeBob losing his beloved pet snail Gary. However in the specific episode of the show, he was ignoring Gary, causing him to leave, the song takes the perspective of a heart broken SpongeBob after his pet fled. We will have one of my dogs take the role of Gary in the video, and one of the group members will take the place of SpongeBob. The video will be different than the portion of the show however, because the scene with the song only shows the protagonist searching for his pet. Our video will show the whole story between the main charter and his dog. For a sad ballad, the video is usually very serious, with minimal editing, and camera angles that provoke sympathy in the main charter. The Mis en Scene for a sad song like this usually are:

1. Costumes- Very realistic costumes for the setting that the song takes place. For us we will be wearing casual, normal clothing, however if the song took place in a war zone for example we would wear a military uniform.
2. Lighting- The lighting usually uses a lot of shadows, this creates a gloomy mood. This is to establish the mood the director wants to put across, so the audience feels sympathy for the protagonist.
3. Acting- The actors need to act as normal as possible to bring the audience into the video, make them emotionally invested. However they still need to be dramatic to get the feelings across.
4. Makeup- The makeup needs to be realistic, to one again make the video feel authentic and drag the viewer into the scenes. This will make them emotionally invested as well.
5. Props- We will have only props that add to the narrative. They also need to keep the scenes looking realistic.
6. Scenes- They will be following the protagonist. They also need to look realistic so the audience believes the story.